We're going to talk about COLOR PSYCHOLOGY
and how to make it work in your favor.
Each color has a subconscious effect and is innately associated with concepts and emotions.
We're going to get clear on what message you're sending and how it relates to how others perceive you.
Below are the primal pros, cons, and associations for the basic colors on the color wheel.
THE POWER OF COLOR
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HOW TO USE IT
BLUE
Pro: Calming, trustworthiness, serenity, intellectual, mindful, self-reflective
Association: Deep sea, open sky
Con: Cold, fear, unfriendly to people who are drawn to warm colors
RED
Pro: Dominant, strong, full of energy, powerful, exciting, sexy
Association: Captivating, enthusiasm
Con: Aggressive, danger
YELLOW
Pro: Creative, confident, optimistic, awake, energetic
Association: Sun, happy, friendly
Con: Unstable. Too much is too intense and can cause fatigue.
GREEN
Pro: Fresh, balance, fertile
Association: Harmony, renewal, rest, hope
Con: Envy, guilt
Orange
Pro: Confidence, comfort, warm, fun, friendly,
Association: Courage
Con: Immature, controversial
Purple
Pro: Royal, quality, ambition
Association: Luxury, spirituality
Con: Shy, moodiness, mysterious, introverted
Black
Pro: Sophisticated, classy, efficient, sober, emotionally safe, restful
Association: Death, strong emotions
Con: Weak depressed, negative, death, evil, mystery
White
Pro: Goodness, clean, pure, simple, minimal
Association: Decluttering, clarity
Con: Cold, winter, distant
Grey
Pro: Neutral, secure, reliable
Association: Neutral
Con: Sad, cold, indecisive (between black and white)
Brown
Pro: Roots well-grounded, stable, reliable, supportive
Association: Earth, trust
Con: Inflexible, heavy, conservative
Choosing colors on purpose can have a powerful effect on how others receive you on any given day.
Have an important meeting and want to be heard? Wear red.
Have a new friend date and want to come across as friendly? Wear yellow.
Have a meeting and need to be perceived as reliable? Wear brown.